Breaking through the noise
of rival products on Amazon is incredibly important to long-term, sustainable success. Our team helps brands stand out and be noticed even in highly saturated categories.
Here’s an example of how we create product pages that are inviting and engaging, preparing customers to hit the “ADD TO CART” button.
Secret Sauce
Relevancy
Amazon shoppers will only be shown your product if it’s relevant to their search. Keywords, used correctly, allow Amazon to find your product based on the consumers search terms. With strategic placement of words and phrases, Amazon will find & serve up your product, along with the competition, in the search results.
Click Through Rate (CTR)
Clicks equal eyeballs on your product! This is the proportion of people that opt to click on your product, from all the available choices, after the shoppers search term results are presented.
Conversion rate
Converting a shopper to a buyer is the name of the game! Strong listing quality has a massive impact on converting a click to a sale. The product page must have quality images (especially the first 3 images), bullets filled with rich content that answers questions, a strong title & good reviews to help conversions.
Revenue
Increased revenue is validation to Amazon to rank the product higher! Amazon profits when sales are made, so preferential treatment is given to products that sell well. To become a top ranked product it must be relevant, have a strong click through rate and convert well…driving revenue. That’s the Secret Sauce!
Interested in learning more about maximizing your success on Amazon?
Images
These images were inspired by their social media platforms and website, giving the brand a cohesive look across all channels.
Infographics
Bullets
Title
Amazon Listing Optimization Before & After
Before
After
Reviews
One of the most effective ways to increase conversions is gaining great reviews
Title
Description
Images