The competitive landscape on Amazon is ever-changing and just putting a product on Amazon and “letting it ride” is not as effective as it was a couple of years ago. Brands that are reaping the benefits of the #1 shopping platform in the world are strategically positioning themselves so their items are being found and chosen. In a snapshot, here are some fundamental ways to make sure your Amazon product pages stand out from the competition.
Images Make An Impact
Enhancing your product photos will give you an edge over the competition. Having high-quality, Amazon-specific photos gives your brand a professional look and enables consumers the ability to see what they need without having to read through blocks of text. When done correctly, your images will make a big impact showcasing the item, telling the product story, and engaging the consumer.
Thoughtful Content
Content that highlights your product is very important for two reasons. First, the bulleted text answers questions and gives features and benefits to shoppers who want more detail. Secondly, when the content is filled with relevant keywords, Amazon can direct consumers to your product to fulfill that search request. Think of keywords like fishing lines in the water, with each keyword you drop another line in the water! Having hundreds of fishing lines in the Amazon “lake” is more effective!
Descriptive Title
Crafting an impressive and impressionable title is key in being successful on Amazon. Your title is your product’s first impression and has less than a second to capture the consumer’s interest before they move onto the competition. A solid title uses key pieces of information to persuade customers to click on your product.
Paid Advertising
Paid advertising is one of the best ways to bring in new customers and increase brand awareness. This model of advertising allows you to target customers by bidding on highly relevant terms for your product. It will amplify your reach and get you fast results.
Final Thoughts
Creating a great, relevant product page by implementing these strategies is like the process to make the perfect cookie. Individually, each part is an ingredient BUT when you put them all together you get a fabulous concoction of sweetness that will be hard for your prospective customers to deny. Creating THE cookie can seem like a daunting task for many brands. If you are looking to highlight your product pages and aren’t sure where to start, the performance-based team at MCE Brand Solutions is here to help! Our team can implement these strategies to highlight products, increase conversions and generate more sales on Amazon. Click here to schedule a call with our product page expert.
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