People make snap judgments. Did you know that it takes only 1/10th of a second to form a first impression about a person? The same goes for your Amazon product page, it takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your product page to determine whether they’ll stay or leave.
It’s critical to grab the attention of your potential customers quickly! 70% of all Amazon searches are conducted from mobile devices and images are what they see first. Remember the old saying, a picture is worth a thousand words!
Why Good Photography Counts
Photos communicate information quickly, they are easier to “read” than bullet points. Plus, attractive and distinctive images give depth and context to a story, thereby creating a more immersive experience. Words and phrases can also be added to images so the consumer gets both a visual and a contextual experience at the same time, without ever having to read through blocks of text.
Pictures Tell Your Story
High-quality, professional product photos will communicate your brand story to buyers. Eye-catching photos, while helping consumers learn more about your product, will also help connect your product to the consumer. Emotional connections help you differentiate from the competition and ultimately lead to more sales.
Showcase Your Products
Amazon product photos give sellers the opportunity to showcase their products in a way that will relate to customers. By showcasing the product in a relatable setting consumers envision themselves using your item in the same way. For example, sellers of protein shakes can capture images of their shake in a kitchen setting with fruits and vegetables and the end consumer can relate to preparing that shake in their own kitchen. Whatever your product may be, showcasing it in a meaningful way will help increase conversion.
Final Thoughts
Finding ways to enhance your product photos can certainly give you an edge over the competition on Amazon. Professional photography paired with an amazing graphic artist can help elevate your product and give it a new “voice”, one to be heard! If you aren’t sure where to start with this process, please reach out to our professional team and we will help you master the art of amazing images! Schedule a time with one of our photography specialists now.
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