Breaking through the noise

of rival products on Amazon is incredibly important to long-term, sustainable success. Our team helps brands stand out and be noticed even in highly saturated categories.
Here’s an example of how we create product pages that are inviting and engaging, preparing customers to hit the “ADD TO CART” button.

Secret Sauce

Relevancy

Amazon shoppers will only be shown your product if it’s relevant to their search. Keywords, used correctly, allow Amazon to find your product based on the consumers search terms. With strategic placement of words and phrases, Amazon will find & serve up your product, along with the competition, in the search results.

Click Through Rate (CTR)

Clicks equal eyeballs on your product! This is the proportion of people that opt to click on your product, from all the available choices, after the shoppers search term results are presented.

Conversion rate

Converting a shopper to a buyer is the name of the game! Strong listing quality has a massive impact on converting a click to a sale. The product page must have quality images (especially the first 3 images), bullets filled with rich content that answers questions, a strong title & good reviews to help conversions.

Revenue

Increased revenue is validation to Amazon to rank the product higher! Amazon profits when sales are made, so preferential treatment is given to products that sell well. To become a top ranked product it must be relevant, have a strong click through rate and convert well…driving revenue. That’s the Secret Sauce!

Experience a series of small wins that build on one another over time that gain so much momentum your business sees greater revenue from Amazon sales. Allow MCE to create this Fly Weel effect for your brand! We will amplify CTR, while building comprehensive product pages that transform clicks into sales. We employ the Secret Sauce, our proven formula, to boost every aspect of your Amazon presence.

Interested in learning more about maximizing your success on Amazon?

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Images

These images were inspired by their social media platforms and website, giving the brand a cohesive look across all channels.

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Infographics

These images are designed to tell a story via the text incorporated with the photo, helping customers instantly understand the [product type].
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Bullets

With guidance from the [brand] team, we were able to create compelling bulleted text that is full of keywords to drive results.
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Title

This is super important when trying to raise the product’s discoverability, getting it in front of as many [product type] shoppers as possible.

Amazon Listing Optimization Before & After

Before

After

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Reviews

One of the most effective ways to increase conversions is gaining great reviews

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Title

By adding a title with product features and benefits Amazon is able to direct the right kind of shoppers to the page

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Description

By adding descriptive text, and highlighting information about the product, we draw attention and aid in buying decisions
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Images

Infographic images give a visual explanation by combining imagery with text helping shoppers connect with the product